Social Media Tips From Britmums Live

You may just have noticed that bloggers in the UK were a little excited this weekend just gone. Twitter was bursting with tweets sharing moments and tips picked up from various talks at Britmums Live and for anyone not there it must have been a bit much- knowing others were there when you were at home turning a little bit green!

The whole Live. Love. Blog team were there of course and if you were following #notatBML you will have had a glimpse into the different things going on. We will be sharing photos and clips in Friday’s post but thought we would share some of the fab tips we picked up over the event so that you can take them away with you too.

social media tips from birtmums live 2015

There were so many talks covering so many angles but quite a few were focused on social media- a huge part of the blogging process. Here are the main points from each talk:

Social Media Optimisation

  • Don’t have all of your eggs in one basket. Don’t rely on just one platform as that could be taken away at any point. If Twitter decided to shut you down what would you do?
  • Claim your username for all platforms. There are newer platforms Ello and Periscope, claim your name and leave the account until such time you might need it. Make sure your names are the same across the board.
  • Brands like to see you have presence so try and grow all of your accounts at a similar rate.
  • Connect your accounts so that when you post to one it duplicates. Saying that make sure you try and keep some information specific to some accounts so people don’t feel like they can follow one and get everything. Mix it up every now and then!
  • Be recognisable. Have your branding on all logos/ social media profile pictures so that people can easily identify you.
  • Use schedulers to make your life easier.

Pinterest

  • Pin your pinnable blog posts to a specific board for your blog and then from there to any specific category boards.
  • Have a location specific board for your area.
  • Where possible pin from the source and go through old pins to ensure they are genuine.
  • Seasonable events start two months in advance so start pinning early and have those boards at the top!
  • Make sure you have a business account and that you are verified.
  • Apply for Rich Pins.  This gives you longer descriptions, bold text.
  • Make sure your keywords are in your profile and edit the categories on each board.
  • Don’t pin anything landscape.  Make sure each post has a pinnable image.
  • Only watermark if you took the image yourself.
  • Remember the Alt Text of your picture is very important. This is what shows up under the image in Pinterest.
  • If you have the Yoast WP plugin then the meta description section is also important.  Fill this in and it adds additional information to your pin.
  • Go for long descriptions- the more words you use the more chance of Google creating a match when someone searches for something.

Instagram

  • What looks good to the eye does not necessarily translate to photo.
  • When you take a photo you should have a triangle of colour- so if you had a pink vase you may have a pink notepad and a pink cup in the photo too. The remainder of the objects would be neutral so as not to distract the eye.
  • Objects in the photo should never touch side by side. They should either overlap completely or have a gap between them.
  • Group objects in odd numbers, the only exception being a pair.
  • Draw the eye into the shot by using layers- objects in the forefront and in the background with the focus on the main object in the middle.
  • Add an extra element of interest. Don’t just have a pair of shoes, have a pebble at the side. Don’t just have a pile of books, have a half eaten apple at the side. Just something to help tell the story.
  • Use negative space- less is more.
  • Use backdrops to create a beautiful background. Planks of wood, wallpaper, fabric, chalk boards, foam board are all great for creating a blank canvas to your objects.

Youtube

  • Make a short welcome video, around 30 seconds is fine. It gives people an idea about what to expect from your channel.
  • Make sure your titles and descriptions are optimised- use key words that you know people would search for. The descriptions are crawled by Google so make sure you fill them out.
  • Bear mobiles in mind when you are creating your thumbnails- tiny writing is no use!
  • The image you choose for your customised thumbnail is more important than the text. Take a specific photo rather than using a screen shot.
  • Make an endslate with links to your social media accounts.
  • Don’t be afraid to ask people to subscribe or head over to your blog – don’t ask don’t get!
  • If you are doing a tutorial style post then show a quick before and after at the beginning of the video- make them want to watch to the end!
  • Watch time is more important than subscribers- the youtube algorithm favours channels which have great videos that keep people watching from beginning to end!
  • Organise your playlist so people can find similar content.
  • When you share your content share from your playlist- it is a different url than the original. That way they will be offered other videos from your playlist when they finish watching the current video.
  • Use Infocards in your videos to encourage viewers to interact with related content i.e. blog posts
  • Add a branded watermark to encourage more subscriptions
  • Use the Creator Studio app- this will give you related tutorials to help you build your site.
  • Be consistent – post a new video the same day every week/  month so they know when to expect you!
  • Set up a black list of words you never want to see, that way any trolls cannot get to you!
  • Once you get to 5K subscribers you can have access to the Youtube studio in London.

If there is anything else you would like to know then remember you can drop us an email at any time to hello@liveloveblog.co.uk

Live Love Blog

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24 comments on Social Media Tips From Britmums Live

  1. Rachel In Real Life
    June 24, 2015 at 7:34 am (3 years ago)

    There are some great tips there for those of us that didn’t get to Britmums, thank you so much for sharing.

    Reply
    • Aby
      June 25, 2015 at 3:33 pm (3 years ago)

      Our pleasure, glad it was helpful x

      Reply
  2. Silly Mummy
    June 26, 2015 at 2:33 am (3 years ago)

    Great tips. Currently trying to get to grips with Pinterest so really useful! #TheList

    Reply
  3. Eimear
    June 26, 2015 at 9:14 am (3 years ago)

    Great tips, especially the instagram pictures, everything will be in odd numbers from now on!!

    Reply
  4. Rachel
    June 26, 2015 at 11:01 am (3 years ago)

    Some great tips, off to find out about Ello & Periscope now! Thanks for sharing! xx

    Reply
  5. Mumma McD
    June 26, 2015 at 12:46 pm (3 years ago)

    I REALLY need to get my head around Pinterest – I’m a bit clueless at the moment but I know it’s a great source of traffic!
    #thelist

    Reply
  6. MumReinvented
    June 26, 2015 at 8:03 pm (3 years ago)

    Great tips. Love this new blog by the way ladies 😉 x

    Reply
  7. Elaine @ Entertaining Elliot
    June 26, 2015 at 9:02 pm (3 years ago)

    Some fab tips there, especially the pinterest bits. I do have a look on Pinterest occasionally but I don’t really fully understand it yet so this is an area I need to do a bit more homework on! #TheList

    Reply
  8. Leandra
    June 27, 2015 at 7:36 am (3 years ago)

    More amazing tips! Thanks so much for sharing #thelist

    Reply
  9. A Moment with Franca
    June 27, 2015 at 11:52 am (3 years ago)

    Great tips, thank you so much for the information. Really helps. I’m now working around Pinterest. #thelist

    Reply
  10. BloggerMummyLauren
    June 27, 2015 at 8:07 pm (3 years ago)

    Thanks for sharing these, I didn’t get to the pinterest session so I’m glad to find this, I really feel like I missed out by not going to it!

    Reply
  11. Mudpie Fridays
    June 28, 2015 at 8:06 am (3 years ago)

    Great summary thank you 🙂 – have so much to do!! lol #thelist

    Reply
  12. Adventures of a Novice Mum
    June 29, 2015 at 11:47 am (3 years ago)

    Thanks for the tips. I’ve come across Rich Pins before and I should really look into it more. I’m not even in the Youtube zone yet though I’m on it. Lots of good Instagram tips. Oh, and I could do with scheduling more.

    I’m pinning your post to my blogging tips board. Thanks, #TheList

    Reply
  13. Sian
    June 29, 2015 at 10:51 pm (3 years ago)

    Great tips, thanks for sharing!
    #TheList

    Reply
  14. Louise @ Birds and Lilies
    July 1, 2015 at 10:54 am (3 years ago)

    There are loads of great tips here; thanks for sharing. I need to find some time to do lots of these things. I haven’t had chance to check out your new blog yet ladies but I will as soon as I get chance. It looks lovely xx

    Reply
  15. Lucy (Hello Beautiful Bear)
    July 2, 2015 at 1:55 pm (3 years ago)

    There are some really handy and useful tips here that I’ve found invaluable! Thank you for sharing!

    #TheList

    Reply
  16. Steph @MisplacedBrit
    August 26, 2015 at 10:15 pm (3 years ago)

    Brilliant!
    I just love this space already!! Seriously guys, how have you all not been sending our individual invites to every blogger you know to GET ON OVER HERE! 😀
    Steph @MisplacedBrit recently posted…Red Currant Meringue CakeMy Profile

    Reply
    • Katy
      August 26, 2015 at 10:44 pm (3 years ago)

      Steph thank you so much! That is really lovely of you to say! xx

      Reply
  17. KidGear
    November 19, 2015 at 10:48 am (3 years ago)

    Thanks for posting this, there’s some great tips. I really need to try out Pinterest, I’ve not had a go at that yet.
    KidGear recently posted…Family Christmas TraditionsMy Profile

    Reply
  18. Lisa Gourley
    February 24, 2016 at 2:33 am (3 years ago)

    Absolutely brilliant blog post, great tips and ideas that will really help a lot. Thanks for sharing this, it’s fantastic. I’ve so much to learn.
    Lisa XoX

    Reply
  19. liska
    July 12, 2016 at 10:46 am (2 years ago)

    These tips are phenomenal I am so glad I came across this post. I didn’t write all of this down and didn’t attend the same sessions so this is valuable info. Thank you.
    Liska xx

    Reply

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