If you’re a blogger then video is where it’s at. The demand for video content has never been higher and in some cases the ability to produce video content can make the difference between securing a campaign or not. Video also often commands a higher budget than a standard blog post. So you can see that there is more incentive than ever to get involved. Although there are various video platforms on which to host your video, there is no doubt that YouTube is top of the pile.
YouTube is huge, with 1 billion users viewing 4 billion videos every day! Therefore, whether you want to share your videos on Vimeo or one of the alternatives, you should really have a YouTube channel too. Here’s how to set up your YouTube channel.
Create a Google Account
As Google owns YouTube, if you want to set up a YouTube channel you will first need to get yourself a Google account. If you’re a blogger, if you use Gmail, Google + or Google Drive chances are you will have an account.
Setup Your YouTube Channel
- When you have logged in and set up your account, you will need to complete the ‘About’ section.
- Add your channel art (which is simply the graphic at the top of the page). Channel art should measure 2560 x 1440 pixels and you can create it easily in PicMonkey or Canva.
Upload your first video!
Videos can typically take a long time to upload to YouTube, so you might need some patience! You can either publish the video straight away or schedule it, just as you do blog posts.
Public: By default a video uploaded to Youtube will be set to “Public” meaning that anybody can watch it.
Unlisted: An unlisted video can only be viewed by people with the link to the video. They won’t show up in the Videos tab of your channel page, or in search results.
Private: A private video can only be seen by you and anyone you choose. Again it won’t show on your channel or search results.
Scheduled: As the name suggests a video which is yet to publish.
Playlists will use to organise your content. As you upload your video add it to as many playlists as are relevant. If you are scheduling you will need to add the playlists when the video is on Public, then change it to scheduled when they are all in place.
Add a customised thumbnail to each video. If you don’t YouTube will pull a random frame from the video and it might not be the most flattering shot! Use text too as it helps people to see what your video is about as they are scrolling down the feed.
Claim your Custom URL
Your YouTube channel URL will be initially made up of a string of numbers. This will be impossible to remember, so changing it to a custom url is a good idea. In order to do this you must meet the following criteria.
- 500 or more subscribers
- Channels is at least 30 days old
- Channel has uploaded a photo for the channel icon
- Channel has uploaded channel art
- You can do this here
YouTube is used just like a search engine, so you need to make sure your videos are optimized if they are to be found. Use keywords in your description.
That’s it your YouTube channel is set up and ready for all of your videos. Have fun!