Vicki is such an inspiring blogger, one that has carved her career through positivity and a passion for writing. She is not only an inspirational blogger but an award-winning screenwriter and filmmaker. Certainly someone I look up to in the blogging world!
My blog just turned 5 (!), I started it while on maternity leave in 2010 when my first son, Oliver was 10 months old. I was suffering from a traumatic birth at the time, I felt lost and alone and my blog was a lifeline to me, really. Blogging gave me back my voice, connected me to other women (and men) online, and gave me the confidence to get back on set as a director, 2 months later, before I eventually became a full time blogger.
How long was it before you classed yourself as a pro blogger?
I started earning from my blog after 4 weeks. I was approached by advertisers and was also a finalist in the BritMums Brilliance in Blogging Awards in the Fresh Voice category, but after 2 jobs, I decided not to monetise my blog and returned to filmmaking. By the time my second son was born (he’s now 3), I was working as a full time professional blogger. I now have 3 employees and it’s wonderful to see the business growing.
How do you find clients? Do you pitch or do they come to you?
I’m lucky that 99% of the time clients come to me. I also work as a consultant for some of the biggest PR firms in the world. It is great to advise on best practice and also move towards blogger outreach and recommend bloggers for work.
Have you got any tips for people wanting to pitch to brands?
The majority come to me but that doesn’t mean I won’t pitch. Nothing wrong with good ol’ pitching. If I like a brand and think it’s a good fit I’ll drop them an email. 99% of the time, as I’m established, PR’s will come to me and a lot of my work is repeat business too.
Which avenues do you use to make money from your blog?
Various ways – as an ambassador, model, with sponsored posts and paid reviews, sidebar ads, social media (I’m paid for tweets, FB statuses, instagram pictures), consultancy work, presenting (TV and online) and also attending events and speaking at events and festivals.
What are the top 5 sources for traffic for your blog?
Direct Traffic, SEO, Twitter, Pinterest, Facebook and readers who keep coming back of course (thanks, guys). Competitions with awesome brands are a great way to get people to your blog too.
What has been your favourite collaboration so far?
There have been so many I’ve loved so I can’t just mention one. Working with Nova Harley, the luxe designer baby bag brand, modelling and being an ambassador for them has been incredible (I never thought I’d feature in British Vogue and twice too)-and it has been a long standing relationship too. I adore their bags and use them every single day.
I love being on camera too and was honoured when ITV hired me to present on Good Morning Britain.
Beauty collabs are wonderful too, being a NIVEA woman and appearing in a bareMinerals campaign film were real highlights. It was fun to do swimwear shoots for swimwear brand Heidi Klein as well, in gorgeous Jamaica and Spain (something to show the grandkids huh!)
I have also collaborated with Superdrug for Red Magazine which is online at the end of January, this has been a real highlight.
What would be your dream brand collaboration?
So far I feel happy with who I’m working with but if Chanel call and want me in an ad, I’m there. I definitely want to do more TV.
What do you find most difficult about being a professional blogger?
Switching off. My life and work are blurred so it can be hard to define those lines but it is so important. I’m getting better but we’re all addicted to being online whether we work as bloggers or not.