I am so excited today to bring you a little interview we have done with the amazingly glamorous Katie, the inspiring force behind Pouting in Heels and the new style blog To Dream of Dresses. As well as being a champion of other women, an inspirational writer and a total beauty; Katie is also a really lovely lady! So I hope you enjoy a little insight into Katie’s world.
How long have you been blogging for and what made you start?
I’ve been blogging for about five years now, although for the first two years, I only blogged about freelancing for my professional freelancing site.
After discovering that people really seemed to enjoy my posts about my freelancing journey, I launched Pouting In Heels back in early 2012 with the aim that it would enable me to write about different topics, with the modern woman in mind.
I hoped it would enable me to be more creative and write about things that I was passionate about and honestly couldn’t have imagined then, three and a half years ago, that my blog would go on to change my life so much!
How long was it before you classed yourself as a pro blogger?
Hmmmm, I guess really when I decided to make the decision to cut right back on my freelancing work (I offer journalism, PR and copywriting services) to dedicate the majority of my time to making a living from my blog.
I’d been making bits of money for about a year or so you see, which was wonderful but always felt I had more to offer, so in February this year I finally decided to take things much more seriously and make that leap.
I made the announcement on the blog, as a way of putting it out there into the universe and making it real for me! And then went for it.
Now, eight months on, I only have one freelancing client and the bulk of my income, comes from my blog. I am always pinching myself, that I’m making a living from writing about what I love.
I think it will always amaze me.
How do you find clients? Do you pitch or do they come to you?
The majority I would say come to me although I have been known to pitch to brands that I think I could help and be a nice fit for.
I think it’s really important, if you want to make money from your blog, to be comfortable and confident in putting yourself out there and pitching to brands. And I’ve found, certainly for me, that the more you do it, the easier it becomes.
The worse thing any brand can ever say is no, so there’s absolutely no harm at all in asking or contacting a brand you may love to see what they say.
Have faith, go for it and keep your fingers crossed. They may just surprise you!
Have you got any tips for people wanting to pitch to brands?
Do your research about the brand beforehand, make sure you genuinely love the brand (I think this is really important) be polite, professional and friendly and tell them what you can offer THEM.
This is the key I think. All PRs are incredibly busy and often stuck for ideas, so make sure you tell them how you can make their lives much easier and how you can help their client!
Include stats, testimonials and if you’ve got one, send them a media kit too.
Finally, don’t ever be afraid to ask for what you are worth.
Which avenues do you use to make money from your blog?
Currently I make money through my blog through sponsored or collaborative posts however I’ve also recently created content for large brands for their own sites too, which has been lovely and very well paid.
One thing I’ve learned and that I’m trying to work on right now, is the importance of having more than one stream of income as a blogger. So soon I’ll be adding a little ‘Pouting In Heels’ shop to my blog and also introducing some affiliate links and advertising too.
What are the top 5 sources for traffic for your blog?
Facebook, Twitter, Pinterest, joining in popular linkies such as ‘The List’ and ‘Sunday Stars’ and kind referrals and shout outs from organisations such as MumsNet or NetMums.
What has been your favourite collaboration so far?
Oh a tough one! But I would probably say being featured on the new Activia website as one of their featured ‘feel good’ bloggers.
I’m a huge fan of the brand and their ethos so it’s been a dream come true to write a piece for them on body image, as helping women to feel better about themselves is my absolute passion.
What would be your dream brand collaboration?
Either working with a big household name that supports and advocates women’s rights such as Refuge or Dove or travelling the world in style with a major holiday company! (You’ve got to dream big right?!)
What do you find most difficult about being a professional blogger?
Fitting it all in!
Making a living from my blog is the greatest feeling in the world and I’m never failed to be amazed or humbled by the opportunities that have come my way so far but, as any blogger will tell you, there is always so much to do and never, ever enough time.
I’m currently working on accepting that I can only do what I can do with any given length of time, but juggling all the many blogging tasks, can be challenging at times!
However, to be fair, I can’t really grumble about anything else. It really is the best ‘job’ in the world.
Thanks so much to Katie for taking the time out of her busy schedule to chat to us. I hope you loved this interview as much as we do.