Pro Blogger Spotlight with Katie from Pouting in Heels

I am so excited today to bring you a little interview we have done with the amazingly glamorous Katie, the inspiring force behind Pouting in Heels and the new style blog To Dream of Dresses. As well as being a champion of other women, an inspirational writer and a total beauty; Katie is also a really lovely lady!  So I hope you enjoy a little insight into Katie’s world.

How long have you been blogging for and what made you start?

I’ve been blogging for about five years now, although for the first two years, I only blogged about freelancing for my professional freelancing site.

After discovering that people really seemed to enjoy my posts about my freelancing journey, I launched Pouting In Heels back in early 2012 with the aim that it would enable me to write about different topics, with the modern woman in mind.

I hoped it would enable me to be more creative and write about things that I was passionate about and honestly couldn’t have imagined then, three and a half years ago, that my blog would go on to change my life so much!

Katie Portman Pouting In Heels

How long was it before you classed yourself as a pro blogger?

Hmmmm, I guess really when I decided to make the decision to cut right back on my freelancing work (I offer journalism, PR and copywriting services) to dedicate the majority of my time to making a living from my blog.

I’d been making bits of money for about a year or so you see, which was wonderful but always felt I had more to offer, so in February this year I finally decided to take things much more seriously and make that leap.

I made the announcement on the blog, as a way of putting it out there into the universe and making it real for me! And then went for it.

Now, eight months on, I only have one freelancing client and the bulk of my income, comes from my blog. I am always pinching myself, that I’m making a living from writing about what I love.

I think it will always amaze me.

How do you find clients? Do you pitch or do they come to you?

The majority I would say come to me although I have been known to pitch to brands that I think I could help and be a nice fit for.

I think it’s really important, if you want to make money from your blog, to be comfortable and confident in putting yourself out there and pitching to brands. And I’ve found, certainly for me, that the more you do it, the easier it becomes.

The worse thing any brand can ever say is no, so there’s absolutely no harm at all in asking or contacting a brand you may love to see what they say.

Have faith, go for it and keep your fingers crossed. They may just surprise you!

Fever London shutter

Have you got any tips for people wanting to pitch to brands?

Do your research about the brand beforehand, make sure you genuinely love the brand (I think this is really important) be polite, professional and friendly and tell them what you can offer THEM.

This is the key I think. All PRs are incredibly busy and often stuck for ideas, so make sure you tell them how you can make their lives much easier and how you can help their client!

Include stats, testimonials and if you’ve got one, send them a media kit too.

Finally, don’t ever be afraid to ask for what you are worth.

Which avenues do you use to make money from your blog?

Currently I make money through my blog through sponsored or collaborative posts however I’ve also recently created content for large brands for their own sites too, which has been lovely and very well paid.

One thing I’ve learned and that I’m trying to work on right now, is the importance of having more than one stream of income as a blogger. So soon I’ll be adding a little ‘Pouting In Heels’ shop to my blog and also introducing some affiliate links and advertising too.

PoutingFINAL 2

What are the top 5 sources for traffic for your blog?

Facebook, Twitter, Pinterest, joining in popular linkies such as ‘The List’ and ‘Sunday Stars’ and kind referrals and shout outs from organisations such as MumsNet or NetMums.

What has been your favourite collaboration so far?

Oh a tough one! But I would probably say being featured on the new Activia website as one of their featured ‘feel good’ bloggers.

I’m a huge fan of the brand and their ethos so it’s been a dream come true to write a piece for them on body image, as helping women to feel better about themselves is my absolute passion.

What would be your dream brand collaboration?

Either working with a big household name that supports and advocates women’s rights such as Refuge or Dove or travelling the world in style with a major holiday company! (You’ve got to dream big right?!)

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What do you find most difficult about being a professional blogger?

Fitting it all in!

Making a living from my blog is the greatest feeling in the world and I’m never failed to be amazed or humbled by the opportunities that have come my way so far but, as any blogger will tell you, there is always so much to do and never, ever enough time.

I’m currently working on accepting that I can only do what I can do with any given length of time, but juggling all the many blogging tasks, can be challenging at times!

However, to be fair, I can’t really grumble about anything else. It really is the best ‘job’ in the world.

Thanks so much to Katie for taking the time out of her busy schedule to chat to us.  I hope you loved this interview as much as we do.

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12 comments on Pro Blogger Spotlight with Katie from Pouting in Heels

  1. Christine
    September 16, 2015 at 2:23 pm (4 years ago)

    Brilliant interview! Really enjoyed reading this and love Katie! She has done so well and is such a lovely and inspirational lady. So much to learn from her xx
    Christine recently posted…Get into YogaMy Profile

  2. Katie / Pouting In Heels
    September 16, 2015 at 5:52 pm (4 years ago)

    Wowzer, what an introduction! Will you do my PR?! 😉 In all seriousness thank you ever so much for your super kind words and of course for featuring me. It still feels incredibly odd to think of myself as a fully fledged blogger who’s somehow making a decent living from a little something I set up three years ago. Bonkers in fact. But I absolutely adore our community and the amazing way in which blogging can and does change your world. Thanks so much for having me on your amazing blog. Much love x
    Katie / Pouting In Heels recently posted…SOME WONDERFUL #WISDOMINHEELS READSMy Profile

  3. Michelle Reeves (The Joy Chaser)
    September 18, 2015 at 11:46 am (4 years ago)

    Brilliant interview ladies! Katie you’re an inspiration – I’ve said it many times before – and so proud to have you as a friend. What you’ve done with PIH is just awesome and so excited to hear what’s coming up for you too. We’re so fortunate to be able to carve a career out of doing what we love – it’s hard work and not just luck of course – and you fly the flag for pro-bloggers so well x

  4. Claire at Tin Box Traveller
    September 18, 2015 at 6:52 pm (4 years ago)

    This is such an interesting read. I come from the same work background as Katie and do some freelancing but also have a part time job. How brave to make the leap into blogging almost full time when there was money coming from elsewhere. It sounds like the decision paid off which is fantastic #thelist
    Claire at Tin Box Traveller recently posted…Five budget family days out in EssexMy Profile

  5. Chloe
    September 18, 2015 at 7:21 pm (4 years ago)

    I love this post! Katie I think your blog is absolutely fabulous and it always makes me feel inspired, confident and ready to take on the world! These are great tips. I love reading these types of things because it’s such a great insight into how other bloggers work and gives you an indication of what you can achieve. I hope you get your dream brand collaboration one day! xx #thelist
    Chloe recently posted…ORGANISE YOUR BLOG #2 – SOCIAL MEDIA STATSMy Profile

  6. jude
    September 20, 2015 at 9:21 am (4 years ago)

    Great interview. I am a big fan of Katie so great to hear more about her life as a pro blogger. Inspiring stuff. #thelist Thanks!
    jude recently posted…16 food mash-ups that blew my kids mindsMy Profile

  7. Su {Ethan & Evelyn}
    September 20, 2015 at 2:01 pm (4 years ago)

    Katie looks very stylish and I love her red lipsticks too! Thanks for the tip about approaching brands I am learning about that at the moment as I am such a newbie. Thanks LiveLoveBlog for a great inspiring interview. #TheList
    Su {Ethan & Evelyn} recently posted…My Mini Style: The Lavender Outfit.My Profile

  8. Emma T
    November 16, 2015 at 11:00 am (3 years ago)

    I love Katie’s blogs, so it’s great to hear things from her point of view and tips. I always think she looks so glamourous, and the photos are always stunning – even when in front of toys. It makes me think I really should find the perfect lipstick although it always looks like I’m a kid wearing her mum’s!
    Emma T recently posted…School Days – the one with Children in NeedMy Profile

  9. Polly Mixtures
    November 19, 2015 at 6:57 pm (3 years ago)

    Congrats Katie, you deserve all of your success. I regularly check out your blog and I’m always inspired X
    Polly Mixtures recently posted…Pregnancy after birth traumaMy Profile

  10. Helen
    November 24, 2015 at 12:57 am (3 years ago)

    Inspiring interview and gorgeous pics! X


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