Welcome back to our Pro Blogger Spotlight. This month I am so excited to be sharing an interview with another of my personal blog crushes, Fritha; who writes the beautiful and oh so very cool Tigerlilly Quinn. Fritha is a very sucessful blogger and such a geniunely lovely person too.
How long have you been blogging for and what made you start?
I started my blog almost six years ago as an illustrator wanting to showcase my work in the hope of connecting with other illustrators and building a space for potential clients to look at. However this soon became a space where I started to document the things that inspired me and my life at the time. As my blog grew, I started documenting the big moments, buying a house with my now husband, our life in Bristol and becoming pregnant with my son. I soon realised that these posts were much more popular than others and so started to share more and more of our lives. After I became a mum three years ago I fell into the world of parent blogging and I would say my blog took off from there.
How long was it before you classed yourself as a pro blogger?
If I’m honest I’m not 100% sure I know what ‘pro blogger’ means or if I’d classify myself as one, maybe its that British self deprecation but I’m not really one to blow my own trumpet. In terms of my blog becoming my job and full time income though this came about around a year after having Wilf (so about three years into my blogging journey) that being said the first two years of my blogging journey my blogging was very sporadic and I didn’t take it particularly seriously until I fell into the world of parent blogging.
How do you find clients? Do you pitch or do they come to you?
I would say 99% of the time people come to me, occasionally if I have an idea for a collaboration with a brand I think would be a great fit I do approach companies but it’s not something I’m very used to do doing to be honest (sorry that’s not very helpful is it!)
Have you got any tips for people wanting to pitch to brands?
I would say that you should be clear with why you think you’d be a good fit, what you can offer them and examples of previous collaborations. It’s not always about the stats either, you can be a fairly small blog with a loyal niche readership that will be much more valuable to a brand in that particular area than one with a large readership that perhaps have less interest in that product or subject.
Which avenues do you use to make money from your blog?
The majority of my income is made from sponsored posts, I do use affiliate marketing but this really makes for maybe 10% of my income (clearly something I need to work on!). I also write occasionally for other companies but if I’m honest I do rely heavily on paid collaborations with brands.
What are the top 5 sources for traffic for your blog?
Google, Twitter, Blog Lovin, Pinterest and Stumble Upon
What has been your favourite collaboration so far?
I have a few I’m really proud of, I love working with M&S as I think we share the same aesthetics. This post on the ‘early days‘ of motherhood was such a fun one to work on.
There was also that time I got to interview a Spice Girl which was a ‘pinch yourself’ moment. Being a blogger is a pretty strange job hey?
What would be your dream brand collaboration?
That’s a tricky one! I feel really lucky to have worked with some of my favourite brands, from Cath Kidston to Orla Kiely. I’m not sure I could really pick one that I would consider an all time dream but I do always try to pick and choose from the approaches I get to make sure they are a good fit for me and my readership. I’m currently working with Cosatto as a pregnancy blogger for their site and brand ambassador. I think we make for a great team up in that we share a love for bold prints and lots of colour!
What do you find most difficult about being a professional blogger?
Almost certainly the fact that it never really stops. The internet is always going so if you let yourself you could be attached to your phone/laptop 24-7. I’m really working on having set times and days that I work on my blog and trying to have ‘phone free’ time in the evenings and with Wilf. It’s a work in progress though, if anyone has any tips I’m all ears 😉