I am so thrilled to be able to bring you this interview today with gorgeous Katie from the Mummy Daddy Me. Katie is one of the loveliest bloggers around and always has time to leave comments on blogs and talk to people. She is a consummate professional and a truly beautiful person. So without further ado, let’s get started.
How long have you been blogging for and what made you start?
I’ve been blogging for just over four years. I started when my eldest daughter was just a few months old. I had read a few US and UK ‘Mummy Blogs’ and decided to start my own. It was SO different at first to how it is now. I tried to be funny or talk about topical subjects as I thought that was what everyone wanted to read. I soon realised that I am the least unfunny person ever so just continued to write about our everyday family life.
How long was it before you classed yourself as a pro blogger?
I am not sure really! I have been making money from my blog since it was just a few months old, but obviously as time as gone by I can charge a lot more for brand ambassadorships, collaborations and the odd sponsored post. I don’t really like the term pro blogger if I am honest, I just think that we are all out there doing our own thing and that pro blogger somehow makes you sound more important than someone else- whether you use blogging as a full time income or just a way of making some pocket money to buy the odd nice thing for you and your family- we are all professional and highly skilled. But I have been earning a good income from my blog since I stopped my full time career after the birth of my second daughter- I now work full time blogging and as a freelance social media manager.
How do you find clients? Do you pitch or do they come to you?
Nowadays they mostly come to me if I am honest, but I would never be afraid to pitch to a brand. I still do pitch if there is a brand or collaboration that I think would be a great fit for my blog.
Have you got any tips for people wanting to pitch to brands?
I think obviously being professional is the main thing and don’t also beat around the bush. Brands are busy, you are busy, so just say in the first paragraph why you are emailing them. If you want to review an item, say it. If you want to be paid for what you are doing for them then say it too. It saves going back and forth. Really sell your strengths, for example I don’t do competitions on my blog or many reviews, but I do take lots of nice photos so I always say that. Brands love things in black and white- say your stats, say your social media followers and link to your best posts. Then it’s easy for them to have it all there in front of them.
Which avenues do you use to make money from your blog?
The majority of my income at the moment comes from doing higher profile collaborations, they don’t come about every day, but when they do they are a lot better paid. I also am a brand ambassador for a couple of different brands and these will pay me a yearly or monthly fee. That being said actually being paid to be a brand ambassador has only just started happening for me after four years, I would still do it for product exchange or even just visibility if it was the right brand for me. We all have to start somewhere and often smaller brands don’t have the budget for paying ambassadors.
I also make money from the dreaded sponsored post, but again I don’t do a lot of these, but when I do I charge more money for them.
I write on other company’s websites and charge for that too, or I also do some editing of high profile blogs. I have noticed recently that a lot more brands are wanting bloggers to create video content for them, and obviously this comes at a higher fee, so I have found that a lot more this year.
I also run my own online marketing business, I have been doing this almost two years now, I use my blog as a way of advertising my services and this is growing. I run social media channels and advise on social media strategy, as well as running blogger outreach campaigns. I do have seven years online marketing experience though from my previous career before having children so this was just a natural progression for me.
What are the top 5 sources for traffic for your blog?
1. Direct hits (e.g people coming to my blog by just typing it in the search box)
5. Pinterest (but this is much lower than the other four as I just don’t have content that is hugely pinnable- I therefore concentrate on my other social media channels instead)
What has been your favourite collaboration so far?
I have lots but if I had to pick a favourite it would be our current campaign with Subaru. We have been given a gorgeous XV Car for a year and each month we have to go on an adventure, which we then write about on my blog (mainly through video content creation) and social media channels. It’s a lot of fun!
What would be your dream brand collaboration?
I really don’t know. I would love to work on a regular basis with a travel company as travelling is a passion of our family. Or perhaps a camera brand as I am obsessed with photography. Maybe Nikon? I am not sure really, there’s so many to chose from.
What do you find most difficult about being a professional blogger?
Definitely the work life balance. My girls go into nursery two days a week but bar that I work as and when I can, in the evenings, in nap time and any other time inbetween. They could definitely go in every day and I still wouldn’t be on top of things but the whole reason I gave up work was to be there while they were so young. It can be tiring sometimes, and I often get stressed, but I wouldn’t have it every other way. It’s my dream job and I absolutely love the diversity it brings. No day, project or collaboration is the same. We bloggers are so lucky to be doing this and should definitely support each other and celebrate it- there’s more than enough room for everyone and I think it’s only going to get bigger.
Thank you so much to Katie for taking the time to answer our questions. We are honoured to have you in our first Pro Blogger Spotlight.