Meet the Editor – Katy

It has been a while since we have done a pro blogger spotlight, we have been so busy on our own blogs that we have had to let LLB sit on the back burner. However we are back now, with so many ideas – our heads are full to bursting and we are really excited about it all. Aby did her ‘meet the editor‘ post a while back now and now it is my turn. For those of you who don’t know me, I am Katy and I blog over at What Katy Said.

Pro blogger Editor

How long have you been blogging for and what made you start?

I started my blog 2 years ago this month, it was actually my 2 year blogiversary on May 4th – I forgot to celebrate!! Oops! I started as a way of sharing my experiences as a mother and that is still something I love to do now, 2 years later. I had been through so much with various baby allergies that I wanted to share everything I had learned so that others may benefit. Those posts are still popular now so I am very thankful to have helped others this way.

How long was it before you classed yourself as a pro blogger?

I would say it was about 9 or so months before I started making any money or working with brands regularly. However it only took me a couple of months to realise that I was totally addicted to blogging and that I wanted it to be more than a hobby. I still find it difficult calling myself a pro blogger though, there are so many bigger and better bloggers than me that I will always feel like a small fish.

How do you find clients? Do you pitch or do they come to you?

I have only ever pitched a couple of times, I am not brave enough to put myself forward. Those pitches have always ended up with a yes though so I should really learn to be a little braver. Mostly though, brands find me and for that I am always amazed. Of all the blogs out there, for them to choose mine means the absolute world.

Have you got any tips for people wanting to pitch to brands?

Like I said, I am not very brave so probably am not the best to give advice. However, those brands that I have approached have always been happy to collaborate and I think it is because I try and bear in mind that the PR is a real person on the other end of the email. I am not saying be all chummy in the first email but don’t be afraid to be yourself. Being personable makes you stand out over those that send out a generic email to every PR out there.

Which avenues do you use to make money from your blog?

At the moment my biggest source of income comes from brand campaigns. I have worked on a couple of big campaigns and they are so much fun, definitely an exciting element to the job. I have done sponsored posts in the past and I do use affiliate links in posts.

What are the top 5 sources for traffic for your blog?

Pinterest – if you are not on it then get on it!! By far this is my biggest referrer.



Direct (typing in my url)


What has been your favourite collaboration so far?

I have actually just come back from a trip working with a brand. It is still embargoed so I cannot tell you about it just yet. It was a lot of fun though and I was even able to take the whole family – not many jobs allow that! Besides that though I have really enjoyed working with a couple of food brands. I have rediscovered my love of cooking and so being able to make fun recipes to share has been great.

What would be your dream brand collaboration?

I honestly don’t know. That is like asking where in the world I would like to go – the choice is huge. Really I am just so thankful each and every time a brand approaches me, this really is the best job in the world.

What do you find most difficult about being a professional blogger?

Making the time is so hard but actually I have managed to find more of a work life balance over the last few months. When I first started blogging professionally I felt as though I had to blog several times a day, each and every day. As time has gone on I have realised that my blog will survive if I have an evening off, so now I make sure I don’t overdo it or burn myself out.

So that was my turn in the spotlight, if you would like to take part in our ‘pro blogger’ series then drop us an email to 🙂

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4 comments on Meet the Editor – Katy

  1. mummyofboygirltwins
    May 9, 2016 at 8:02 pm (3 years ago)

    Great post Katy! Really interesting – and I am so glad you’ve found a better blog/life balance 🙂 Jess xx

  2. Mim
    May 16, 2016 at 9:21 am (3 years ago)

    You’ve done so well in the past 2 years, I love your blog 🙂 I’m a Pinterest fan and it’s often my biggest referrer too – it only takes a couple of posts to go Pinterest ‘viral’ for a massive difference! x

    • Katy
      May 16, 2016 at 1:19 pm (3 years ago)

      Thank you so much Mim. I adore Pinterest, I woke up to a viral pin the other day and my eyes almost fell out of my head! xx

  3. Clare - My Tunbridge Wells
    October 13, 2016 at 9:51 pm (3 years ago)

    Great advice about taking the night off – I think I need to take it and roll with it. Really interesting to hear about your blogging journey Katy 🙂


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