How To Work With Brands

As you get further into you blogging journey, you might become interested in working with brands.  Maybe you fancy doing the odd product review or perhaps even work towards being a professional blogger.  Either way, working with brands is one of the main ways of earning money from your blog, whether that is a little or a lot.

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Bloggers need to know their worth.  As a blogger, chances are you have an engaged and trusting audience, your readers feel as if they know you. They trust you and value your opinion and this is what brands are looking for when they choose to work with someone to promote their business/products.

Top Tips for Working With Brands

  • You can work with brands even if your stats aren’t amazing.  What matters is that your audience is engaged.  Also, if you blog is in a narrow niche you can afford for your stats to be lower.
  • Be truthful to what fits you and your family.  Don’t just accept every offer put your way otherwise you may lose respect of your readers.
  • Create a Media Kit and know your numbers.  When talking to PR’s and brands it is a good idea to know your monthly page views and unique visitors off the top of your head.
  • Be flexible and think outside the box in terms of what you can offer.  If a company or a PR emails you, think of ways you can work together. For example, if they are not offering enough money for you to create a post, offer to do some social media promotion instead.
  • Don’t delete press releases – We all know they are sent out in a blanket fashion, but you can still use them as a conversation starter.  Email back and ask the PR if they are looking for sponsored content or reviews – you never know what it might lead to.
  • Be professional.  This should go without saying, but if you want to represent brands, then you have to act in a professional manner.
  • Create great content.  Try to be original, think of how to get the story over in a different way. I still want my content to be interesting, even if it includes a sponsored link.
  • Add value – This ties in with the previous point.  Don’t just take the money and print the link, but think how you can add value to the post.  The link will be clicked by more people if your post is interesting or useful.  So create a great post, regardless of the fact that you have to include a certain link.
  • Use attractive and large images.  Show the brand that you can show off their product.
  • Make sure it is worth it to YOU.  It is up to you what you work for and if you decide to have a minimum product value for reviews.  Whatever your limits are, just make sure it it worth your time.  It will take time to test a product, photograph it, edit the photos, write up the review and promote on social media.  Make sure what you get in return covers your time.
  • Keep your social media feeds professional – Many brands will check your timelines before hiring you or agreeing to work with you.  Many people have lost good projects due to the brand checking their feeds and not liking what they see.
  • Don’t work for free, unless YOU want to, not because you are made to feel is if you should. The offer of high res images or perhaps they have written a wonderful post that you can use for free…. does not mean you should post it.  It is your blog, know your worth and you should post what you want to.
  • Make it easy for PRs to work with you.  Make sure you have a search bar on your blog (so they can quickly find out if you have worked with a particular brand before).  Include an email address rather than a contact form.  Have your social media links on the front page and include a picture of you on your sidebar. If you are an ambassador for a brand, put badge in your sidebar. That way they can avoid any conflict with brands.
  • Work with me page – A ‘Work With Me’ page can be a great place to summarise the brands you have worked with, how you work with brands and any other relevant details.
  • Be confident and pitch to THEM – Confidence does comes with a bit of experience. However, if you want to be successful, you need to give the impression of confidence to brands.  If you want to work with a particular brand, then pitch to THEM.  Don’t wait until they come to you. Chances are they might never come across your blog.
  • Keep in contact with brands/PRs you have worked with.  Every month to two months, give all your PR contacts a quick email. Remind them of you and your blog and ask if they have any suitable opportunities.
  • Search FB groups and Hashtags – For blogger opportunities.  On Facebook try BlogPR (UK), Twitter #BloggersRequired, #PRRequest, #BloggersWanted.
  • Join the Networks – Britmums, Mumsnet, Social Fabric, Nuffnag, Tots100 to name a few.  All these networks offer opportunities to bloggers.

Have you worked with many brands? Is there a particular brand you would love to work with?

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