Twitter is one of the best resources you can use for promoting your blog. By using it correctly you can increase your blog following and engagement on each of your posts. It is also a great way to meet other bloggers and find a blogging tribe. When you first start using Twitter you will have no followers and may not know where to start!
Here are a few tips to help you grow your twitter following:
Profile. When people look at your page they want to see a profile picture and a little blurb telling them who you are. If those are missing then people will assume you are a private user and probably won’t follow you. The picture doesn’t have to be your face but it must be consistent across all of the platforms. People need to be able to recognise you as a brand.
Consistency. When you first start your feed will be empty, so you need to make sure you are active every single day and show people what you are about. Don’t just link drop your posts as people won’t care enough about you as a person to click them. Using schedulers will help with consistency but make sure you tweet some personal tweets in there too.
Engage. Look out for conversation starters you can reply to, something you can add value to and show off your personality. Twitter parties are a good starting point- they will follow a theme and get you talking.
Manners. When you write a blog you need to think about yourself as a brand. People do not want to see you moaning or being unfriendly so keep any personal issues to a separate account if you really feel the need to rant. Thanking people for RT’s is another way of showing that you are someone kind and considerate to follow.
Support. If you RT other people’s content then they will notice you and hopefully return the favour. If you ask for a RT people are more likely to RT than if you don’t ask so pop that at the end of a tweet!
Twitter Lists. Use other people’s twitter followers lists, chances are they will be following all the people you need to be following so scroll down and follow everyone in their lists and everyone they follow. Hopefully a large proportion of those people will follow you back. Organising your own following into lists is helpful too as it will help you manage your feed and engage more with those you are particularly interested in.
Twitter Widgets. Having a link from your blog to your Twitter account will let people follow you directly from your page, a widget will show your latest tweets. Similarly make sure you have social media icons for all of your social media accounts- make it easy for people to find you!
Hashtags. These will help your tweets reach the appropriate people. There is a great app ‘Tag for Likes’ that helps you find the best #’s for any situation. Participate in #FF’s, these show support and thanks to others and get you noticed by others!
- Peak tweeting hours – Between 9am and 3pm Monday to Thursday.
- Best time – Monday to Thursday 1pm-3pm.
- Worst time – Every day after 8pm and Fridays after 3pm.
- Tweet a Question -21% higher engagement if tweet includes a question.
- Be concise – 17% higher if tweet is less than 100 characters.
- Include a link – retweets are 86% higher if tweet includes a link.
- Pin a tweet to the top of your profile – You can use this to pin a tweet which says something about you, promotes a current competition or any tweet you would like people to see first when landing on your profile. Go to your profile and find the Tweet you would like to pin. Click on the ellipsis icon (…), select ‘Pin to your profile page’ and click ‘Pin’.
Do you use Twitter?