Blogging events are great for so many reasons and the Live. Love. Blog team have been to their fair share over the last few years. Something we hear a lot of people say is that they feel nervous about going, whether it be to brand events or to major blogging events such as Britmums. These events are your chance to shine so you need to make the most of them!
There are two types of events, some will be put on by blogging networks and you will get the opportunity to go along if you wish and the other type are those put on by brands. As you become known by brands and pr companies, through working with them on campaigns on your blog and through social media presence, you will hopefully notice event invitations popping into your inbox.
So how can you make the most of an event?
Be prepared – The first event I went to I was so nervous and quite honestly I wasted a lot of opportunities. You don’t want to be overbearing but you don’t want to be a wall flower either! You want to be noticed by other bloggers and by brands, to let them know how fab you and your blog really are!
- Use social media. Keep an ey out for the event # and see if you know anyone else going. Or if not then tweet someone to say you are going too! That way once you arrive you will already have a way in to a conversation and feel less nervous! Chances are there will be someone else there just as nervous as you!
- USE your business cards, don’t just leave them in your bag. If you aren’t sure how to approach a brand or get a conversation started then I just wanted to say hello and hand you my business card is a great place to start!
- Know what you can offer. Many bloggers will enquire as to how a brand works with bloggers, but they want to know exactly how you will work for them! Do you write reviews? Do you weave products naturally into family posts? Do you vlog? What is your social media reach? If you know your strengths then you can show them off!
- Have examples of previous work. Not in front of you of course but if you can tell them an example of a campaign you have done before, how you approached it and how it was received then that will show them you have skills they are looking for! I was recently asked for brands I had previously worked with, my mind went blank and I looked as though I didn’t know what I was doing! I will not make that mistake again and will make a mental note of some key brands before I go to the next event!
Be confident– We do our thing online, we hide behind our computers 99% of the time. Events mean coming out from the shadows and it can be daunting. If you can put on a smile then you will be more approachable than the one standing with their arms crossed frowning! Everyone gets a little nervous even if they have been to several events before so make the choice to be confident, just for the day. Your blog is amazing because YOU are amazing- believe that!
If there is a blogger you admire then go say hello, chances are they will really appreciate the gesture. I have had people tell me they were too shy to say hello to me before and as much as I know how they feel (as sometimes I get shy) I really wish people would just say hello as I love meeting them! The social side of events is amazing and I have made so many wonderful friends by putting on a smile and making that first move!
Follow up – if there was a brand that caught your eye, don’t wait for them to get in touch with you (because of course you gave them your card!!) drop them an email reminding them of who you are and where you blog. If you have a media kit then send that over too, my mum always says those who shout loudest, get heard and she is right, if you don’t get in there then someone else will!
If you made some friends at the event then pop them a friendly tweet. Many bloggers form tribes after meeting in person and this is a great way to feel less alone and get some support for your blog- together we are stronger!
So in summary, the next time you are invited along to an event, be a confident you, be proud of your blog, show off your skills and smile! Easy!
Have you been to any events? What are your top tips?