How To Build A Successful Facebook Page

Social media, in whatever shape or form, is a fantastic driver of traffic to any blog. We all know that SEO is important but used correctly you can get huge benefits from having different social media accounts. Some platforms suit different styles of blog more than others but you should try and have a finger in every pie as you never know which will be the one for you!

How to build a successful facebook page

Facebook has seen many changes over the past few years and this has had a negative impact on blog traffic. They change their algorithms all of the time and so you need to keep an ear to the ground if you want to continue to do well. There does seem to be a pattern that Facebook likes though and so today we are sharing our 5 tips for building a successful Facebook community.

5 Tips For Running A Successful Facebook Page

1. Consistency 

This is key when it comes to Facebook. One of the algorithms that effects how many people see your posts is how many engaged with your last post, so if you don’t post for a few days, it’s like starting from scratch!

Each post has a life of around 2 hours (more if you interact) so you want to space your posts out. If you post too close together or post too often people will stop following you or unlike your page altogether!

If you want to know the key times to post then head to insights >> posts. You should see something like this.

Click here to see how I use my Facebook Page for my blog: http://mumsdays.com/facebook-page-for-blogs/

As you can see, from 3pm onwards posts will have more potential to reach more people. A good place to start is 7am, 10.30am, 4pm, 7pm and 9pm. Don’t forget to post over the weekend too otherwise you will be starting from scratch on Mondays!

2. Content

This is where people go horribly wrong! People assume that by churning out posts with links to their blog they will be maximising traffic. However, Facebook algorithms do not like links and you will probably notice that any updates with a blog post link never reach that many people.

So what do you do? Get to know the fans of your page, interact with them- sharing photos and link-free statuses. Asking questions is a great way to get people interacting and that way, your next post which could be a link post will get more reach (remember it is based on previous interaction).

3. Format

Each page will have different fans and they will have different interests. They may like your page for your beautiful photos or they think you are hilarious and prefer the witty stories you tell. Take a look in insights >> posts once again and click post types. You will get a graph like this which will give you an indicator of what does well for you.

Click here to see how I use my Facebook Page for my blog: http://mumsdays.com/facebook-page-for-blogs/

The best in terms of reach is a status update as Facebook doesn’t see it as promotional. Second is the Link and finally photos, they have the smallest reach but the best engagement! It can seem baffling but by having a good mix you are reaching different people and Facebook will see that people like to interact and show you to even more people!

4. Sharing

  • Wording. You want to make it intriguing so people want to click the link, ask a question to get people thinking and wanting to read more.
  • No over-sharing. Don’t share the same link more than once in a week. Facebook will know it is a repeat and the reach will be close to zero.
  • Be consistent. Don’t start sharing and then forget about your page for weeks. People will lose interest quickly.
  • Promote it. You can pay to get posts shared although sometimes Facebook will not allow you to pay to promote a link-status. That seems hit and miss so give it a go if you think people need to see a particular post.

5. Increasing Likes

If you want to get more people seeing your posts you need more likes. Some will be organic through sharing of posts and people seeing that friends have commented, but you may wish to speed up the process.

  • Giveaways. You have to abide by Facebook rules and they are much stricter these days. You cannot ask for likes as an enty anymore but you can ask for visits to your page via Rafflecopter (and hope they like) and you can gently remind people to like your page so as not to miss out on future giveaways.
  • Promoting my Page. You can pay to promote your page, Facebook will show your page to people as an advert and they will hopefully like it- no guarantees of course. Obviously this costs money but if you are at the stage where you are making some money from blogging then by wisely reinvesting it into the blog you can grow bigger and better!

So that is a short insight into building your Facebook page. With a little time and effort you can build a community of loyal readers to your blog. It is a bit of a game with the Facebook algorithm but with a little practice and a little trial and error you can perfect your routine and have a great page.

Do you have a Facebook page?

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16 comments on How To Build A Successful Facebook Page

  1. Silly Mummy
    June 15, 2015 at 4:35 pm (4 years ago)

    Hi. I’m not using fb as I have chosen at present to keep my blog anonymous & fb does not seem very compatible with that. I know I can not set up a fb account in my blog name because of the real names policy. I am concerned that if I try to set up a page linked to my personal account, it won’t be possible to maintain the blog anonymity. Is that correct?

    Reply
    • Katy
      June 15, 2015 at 10:15 pm (4 years ago)

      Hiya! There is no way of tracing page owners as far as i am aware so you would be fine to set one up. The only thing you would have to be careful with is when replying to comments. Sometimes I forget to switch over into page mode and comment as myself. As long as you are careful it would be fine.

      Reply
      • Absolutely Prabulous
        September 21, 2015 at 8:49 pm (4 years ago)

        Hi don’t want to stick my nose in but actually they’ve made it obligatory to set up a personal account and then set yourself up as page admin for the page. It’s no longer possible to set up as an untraceable stand alone page. Been there. Done that. Got asked to switch to personal account a few months ago!
        Absolutely Prabulous recently posted…14 Types of Parent You’ll Probably Meet At Your Child’s SchoolMy Profile

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  2. jude
    September 20, 2015 at 9:28 am (4 years ago)

    Some really good tips here, thanks. I had no idea that Facebook algorithms do not like links. Maybe that’s where I’ve been going wrong! Gosh it’s really hard isn’t it? Hopefully these tips will make it easier!
    jude recently posted…16 food mash-ups that blew my kids mindsMy Profile

    Reply
  3. Claire at Tin Box Traveller
    September 20, 2015 at 6:06 pm (4 years ago)

    The point about Facebook sharing photos and links less than plain text updates is really handy. I always try to include one of these as that’s what gets more interaction. I’ll be adding more text only posts from now on!
    Claire at Tin Box Traveller recently posted…Five budget family days out in EssexMy Profile

    Reply
  4. Elizabeth (Wander Mum)
    September 25, 2015 at 5:09 pm (3 years ago)

    Had no idea about the whole posting regularly thing – THANKS for enlightening me – explains a lot!

    Reply
  5. Mackenzie Glanville
    October 14, 2015 at 9:20 am (3 years ago)

    Thanks so much for this post, it came right when I needed it too. I had no idea about algorithms, it was really helpful. I love to write it is my passion and is so fulfilling, but I get lost with all the tech stuff, thanks again xx
    Mackenzie Glanville recently posted…Weekend funMy Profile

    Reply
  6. Amy
    January 14, 2016 at 6:25 pm (3 years ago)

    Thank you, this was very interesting and useful. I have not created a fb page yet. I dislike FB but I need to get over it. I was also thinking if you status update is plain you could later do a link or mention in the replies if it ties into the conversation without seeming pushy or desperate.

    Reply
  7. Sunflower Seedling
    January 17, 2016 at 6:18 pm (3 years ago)

    Great post especially in regards to algorithms…I only learned about this around a month ago…and was quite shocked at how it works. It gets quite challenging to keep posting at certain times, but I try to schedule my posts for a few days to keep me going! However, I was unaware of the links to blogs. I have a blog for my business page and always link this to the fb post. I’ll try a different method now!
    Thank you for the blog.

    Reply
  8. Samantha
    March 31, 2016 at 10:31 pm (3 years ago)

    Thank-you for a great post. I am trying with Facebook but can’t get the reach I can with Instagram and Twitter, all accounts were set up at the same time, IG and Twitter are getting 100 followers to Facebook’s 10!! Frustrating for sure.
    I will try your posting times and avoid links from now on.
    Best, Samantha

    Reply
  9. Carrie
    June 4, 2016 at 8:32 pm (3 years ago)

    Thank you for this! Like many have already commented – I had no idea FB doesn’t like links! That explains a lot. Will definitely mix it up a bit more now.

    Reply
  10. Laura
    June 10, 2016 at 7:37 am (3 years ago)

    This is really helpful, thanks. Facebook seem intent on making it difficult for the likes of us, to be honest. It’s really frustrating.

    I didn’t know about the no likes on a giveaway rule. I have done this fairly recently as didn’t realise. What’s the deal? What have FB said about it? Confused…

    Thanks X
    Laura recently posted…The Price Of Birth TraumaMy Profile

    Reply
  11. Kerry
    January 7, 2017 at 3:26 pm (2 years ago)

    This is really useful, as I’m struggling to build an audience on FB. Do you use an app or plug in to schedule your FB posts?

    Reply
    • Katy
      January 7, 2017 at 6:34 pm (2 years ago)

      It is always better to schedule to Facebook direct as the algorithms prefer it 🙂

      Reply

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