Social media, in whatever shape or form, is a fantastic driver of traffic to any blog. We all know that SEO is important but used correctly you can get huge benefits from having different social media accounts. Some platforms suit different styles of blog more than others but you should try and have a finger in every pie as you never know which will be the one for you!
Facebook has seen many changes over the past few years and this has had a negative impact on blog traffic. They change their algorithms all of the time and so you need to keep an ear to the ground if you want to continue to do well. There does seem to be a pattern that Facebook likes though and so today we are sharing our 5 tips for building a successful Facebook community.
5 Tips For Running A Successful Facebook Page
This is key when it comes to Facebook. One of the algorithms that effects how many people see your posts is how many engaged with your last post, so if you don’t post for a few days, it’s like starting from scratch!
Each post has a life of around 2 hours (more if you interact) so you want to space your posts out. If you post too close together or post too often people will stop following you or unlike your page altogether!
If you want to know the key times to post then head to insights >> posts. You should see something like this.
As you can see, from 3pm onwards posts will have more potential to reach more people. A good place to start is 7am, 10.30am, 4pm, 7pm and 9pm. Don’t forget to post over the weekend too otherwise you will be starting from scratch on Mondays!
This is where people go horribly wrong! People assume that by churning out posts with links to their blog they will be maximising traffic. However, Facebook algorithms do not like links and you will probably notice that any updates with a blog post link never reach that many people.
So what do you do? Get to know the fans of your page, interact with them- sharing photos and link-free statuses. Asking questions is a great way to get people interacting and that way, your next post which could be a link post will get more reach (remember it is based on previous interaction).
Each page will have different fans and they will have different interests. They may like your page for your beautiful photos or they think you are hilarious and prefer the witty stories you tell. Take a look in insights >> posts once again and click post types. You will get a graph like this which will give you an indicator of what does well for you.
The best in terms of reach is a status update as Facebook doesn’t see it as promotional. Second is the Link and finally photos, they have the smallest reach but the best engagement! It can seem baffling but by having a good mix you are reaching different people and Facebook will see that people like to interact and show you to even more people!
- Wording. You want to make it intriguing so people want to click the link, ask a question to get people thinking and wanting to read more.
- No over-sharing. Don’t share the same link more than once in a week. Facebook will know it is a repeat and the reach will be close to zero.
- Be consistent. Don’t start sharing and then forget about your page for weeks. People will lose interest quickly.
- Promote it. You can pay to get posts shared although sometimes Facebook will not allow you to pay to promote a link-status. That seems hit and miss so give it a go if you think people need to see a particular post.
5. Increasing Likes
If you want to get more people seeing your posts you need more likes. Some will be organic through sharing of posts and people seeing that friends have commented, but you may wish to speed up the process.
- Giveaways. You have to abide by Facebook rules and they are much stricter these days. You cannot ask for likes as an enty anymore but you can ask for visits to your page via Rafflecopter (and hope they like) and you can gently remind people to like your page so as not to miss out on future giveaways.
- Promoting my Page. You can pay to promote your page, Facebook will show your page to people as an advert and they will hopefully like it- no guarantees of course. Obviously this costs money but if you are at the stage where you are making some money from blogging then by wisely reinvesting it into the blog you can grow bigger and better!
So that is a short insight into building your Facebook page. With a little time and effort you can build a community of loyal readers to your blog. It is a bit of a game with the Facebook algorithm but with a little practice and a little trial and error you can perfect your routine and have a great page.
Do you have a Facebook page?