Blog conferences are a great way to meet other bloggers, find new brands to work with and learn new skills. You certainly don’t need sponsorship to attend these events, but it can be a good opportunity for a number of reasons, including financial!
Here is our step by step guide to securing blog conference sponsorship.
First, tidy up your blog
Make sure you spend some time taking care of all those housekeeping tasks you’ve been putting off. Check that your social media icons are clear and that your contact details are up-to-date and easy to find. Review your About page to make sure it reflects where you currently are and generally have a tidy up to keep it looking professional and appealing.
Make sure you have a Media Kit
Your Media Kit should be a document containing all your blog stats and other relevant information. Keep it simple at 2-3 pages and bullet point all the useful information. Include your stats – monthly page views, unique visitors and your social media figures.
Find brands to approach
Start by brainstorming all the brands you have worked with so far, brands you haven’t worked with, but may have tweeted or had some contact and any brands you’d love to work with.
Now cross off those that don’t fit with the conference you are planning on attending. Think about who their target audience is and who you are targeting. Find out which brands follow you on social media as this gives you an indication that they may have an interest in working with you.
Find the right person
Find the name of the person responsible for blogger communication at the brand/s you are interested in. You’re much more likely to get a quick and useful response by contacting the person who can deal with your query instead of your email going to a generic inbox.
Create your pitch
Aim to set out all expectations at the start and show the brand what you can offer. Be confident in what you can bring to them. Follow the structure of:
- First paragraph – Introduce yourself, reminding them that you have previously worked with them, or that you admire their brand and would like to.
- State the purpose of the email – You wish to attend the ‘X’ conference, which is the [biggest/best/etc.] conference in the [your field e.g. parenting] blogging calendar and are looking for a brand to sponsor you.
- Give a brief overview of your blog – Short introduction, ranks, combined social media followers, page views.
- Suggest what you can offer them, for example:
- Sponsored posts – a post introducing your sponsor, then follow up posts as agreed
- A post or article for the brand’s website/blog
- Promotion of a special discount or host a giveaway
- Including a link to their website in every conference post
- An advert in your sidebar for an agreed time
- Tweets about the brand and their offers/products and retweets of the brand’s tweets
- Conference-related posts added to relevant linkys
- Including their brand in your tweets while at the conference
- Promoting them on your business cards
- Including the brand’s details for the term of the sponsorship in a newsletter (if you have one)
- Using branded items at the conference e.g. pens and notepads
- Wearing branded clothing to the event (check what you are allowed to wear to the conference before agreeing)
Don’t forget to ask if they would wish to include something you have not thought of.
Name your price
It is really important here to remember how much you are worth and the exposure you can offer the brand. Whatever it is you’re after, state it clearly and be upfront. You have an audience, who come to your blog and if it is an audience the brand wants to reach, you are in a great position.
Include a breakdown of the costs you are looking to have covered and a clear total. You may just want the ticket and travel covered, or you may be looking for a fee on top. Either way, make sure you are comfortable with it.
How to contact brands
There are different ways to contact a brand and some more appropriate than others depending on the individual company. Some suggestions are:
- Add a notice to your email signature that you are seeking sponsorship
- Add a badge or page to your blog
- Tweet a request for sponsorship
- Email brands directly
- Use Twitter Direct Messaging