Hundreds of blogs start every day, how do you make sure your blog stands out? How do you rise above the masses to ensure your blog gets noticed by brands and PR companies? How do you become visible in the community?
14 steps to make your blog stand out
Be authentic – Be yourself
Your readers will only connect with you and keep coming back if you show a real genuine personality. People buy into real people, so it’s so important to be authentic.
Use good pictures
Photography is becoming increasingly important to the success of a blog. That isn’t to say there aren’t exceptions, but in general good photography will help your blog to get noticed. Brands want to work with bloggers that can show their products off in the best light, so make sure your skills are up to scratch.
Write good content
Make sure you write quality posts. Again it should be obvious, but all your posts should serve a purpose; share your family life, preserve your memories, solve a readers problem or provide a service, but they should do something. Before you hit publish think, who does this post help? Creating content that it is helpful will ensure people keep coming back.
Optimise your post for social networks
If the post is helpful in nature make sure it has a pinnable image (vertical with text). Work on your headlines to make sure they are attention grabbing and include your keywords. The coschedule headline analyser tool is really useful to help you create the perfect headline.
Create a round up post
Creating a post sharing your top 5 blog crushes or your favourite Instagram accounts, for example, can be a way of getting the attention of bloggers who you admire. They will often share your post too, but please make sure you do this in a genuine way.
Collaborations with other bloggers
Collaborations can help you become more immersed in the community. They can also give you a wonderful opportunity to learn from other bloggers and develop your skills.
Choose the right blog theme
This point partly ties in with the visuals comment above, but it’s more than just aesthetics; you need a theme that is attractive yes, but functional too. There are free themes, but for a small amount of money (mine was $50) you can purchase a theme that you can customise to a greater extent than with the free options. If people come to your blog and have a tough time navigating, they won’t go away talking about you for the right reasons.
SEO your posts
People might stumble across your blog, but they are more likely to find it if you SEO your blog posts. Use keywords and a SEO plugin such as Yoast to make sure you are nailing your SEO.
Choose the right blog theme & design
Aesthetics are important. Your theme needs to be clear, easy to navigate and make sure you use a clear font. Avoid brightly coloured background and fussy fonts. Think clean and professional, but it doesn’t have to be boring and devoid of personality.
Whether you post every day or three times a week, readers will appreciate consistency. They want to know that when they visit your blog you will have added new content. Google also loves a blog that’s updated regularly.
Join in with the community
Get involved! Comment on other blogs, join in with social media conversations and linkys. Get to know your fellow bloggers and you will find an amazingly supportive community.
If you guest posting on another blog or website you are exposing yourself to a wider audience, Some of these will then convert to readers of your blog.
Some linkys and website feature posts by other bloggers, being featured highlights your blog to a wider community.
- Make the move to self hosted
If you have a WordPress blog and you want to earn money you need to go self-hosted. You are not allowed to earn money with a free WP account. Going self-hosted also sends a signal that you are serious about your blog and you’re here to stay.
Getting your blog to stand out takes a lot of time and effort, but it’s so worth putting the promotion time in. If you follow these steps your blog will start to become known to the wider community in no time.