Pinterest is so under utilised in the blogging world, many bloggers don’t even have a Pinterest page in their blog name – let alone use it to its full potential. Of course, it is possible to have a successful blog without one, but if you are looking to reach a wider audience then Pinterest is the place to be right now.
Chatting with other bloggers it seems that many people just don’t get Pinterest. To them it is another social media platform to have to master and they simply don’t have the time. If you are one of those bloggers then listen up, it is not a social media platform at all – it is a search engine and you want to own it.
So how exactly can you work Pinterest to your advantage?
- Improve your profile. It is so important to have a professional looking page so that people look to you as a source of inspiration.
- Integrate Pinterest into your blog. This is easy enough to do, simply add a pinterest board into your sidebar.
- Set up Rich Pins. Rich pins add a little extra to the bottom of each pin, linking it back to the source – your blog. They are easy enough to activate and helps build a professional look to your account.
- Write detailed pin descriptions. You need to start thinking of Pinterest as a search engine – the more detailed your descriptions the better Google will be able to read your pin and rank it in search results.
- Join Collaborative boards. Now a word of warning, don’t join any old board, be selective. Only join boards that have quality pinners as your followers will see their pins too. You certainly don’t want to join a board that has any old pins allowed – your followers will lose faith in your feed.
- Have a pinning schedule. It is no good pinning once in a blue moon, you need to be a reliable source of great content- either your own or other pins you have found. There are various posts detailing the best times of day to pin but try it for yourself and see what works for you.
- Use Pinterest analytics. Want to know what is working and what isn’t? Pinterest analytics lets you know which of your pins do well and also what your followers are interested in.
- Create pinnable images. Pinterest limits the width of images but not the length. Long thin images are best!
- Utilise the secret code. Don’t want a pinnable image in a post? You can hide them, did you know that?
- Pin in advance of seasons. Lots of people like to search ahead of time, they might be looking for Christmas ideas in August for example. So when do you want to be pinning? Before August is the answer! No good pinning in December, you’ll have missed the boat!
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