Well done on starting your blog! You have joined the hundreds of people who begin their blogging journey each day. Blogging can be flexible career or a rewarding hobby, either way there is no doubt it can be fulfilling.
Your blog is now live, but what happens next? How do you develop a routine? What should your plan of action be? How do you start to get traffic?
Know your audience
Who are you writing your blog for? Hopefully, you will have figured that out by now. Having a clear picture of your target audience will help you shape your content and marketing.
Consistency and Quality
The key to your blog’s success is to produce great quality content in a consistent schedule. This doesn’t have to be every day, but regularity is the key. Google likes to see a website that is regularly updated and your readers (when they come!) will appreciate it too.
Take time to plan your content as this will give you a balance of posts throughout the month.
- Create an editorial calendar – Whether it is a calendar on your blog or pen and paper, a calendar helps you to visually see what posts you want to put where. Decide on the frequency of your posting schedule and stay consistent.
- Topic ideas – Generate key topics you want your blog to cover, then you can think of post titles within these main topics areas.
- Generate post titles – Think about your titles carefully; funny obscure titles might not be the best in terms of driving traffic. You can use a headline analyser to work out which title will give you the best results.
Obviously this depends on your niche; however within parenting the three main networks are;
These networks can help you promote your posts, provide opportunities to earn and learn, together with helping to immerse you in the community.
Lots of other agencies and brands have their own blogger networks that could be worth joining, for example Next.
It’s so important to write from the heart. Be honest with your readers, this doesn’t mean you have to share every aspect of your life, but within the boundaries of what you wish to share, share it with honesty.
SEO your posts
SEO (Search Engine Optimisation) might seem really dull and to be honest it is, but it’s so important and it’s something I wish I has started from the beginning of my blogging career. It is worth the couple of minutes before scheduling the post to add in your keywords and optimise your post. This means Google will have more chance of finding your post and delivering it to someone in their search results.
Social media is one of the biggest ways to drive traffic to your blog. If you write a cracking post and don’t schedule social media to promote it, people will not know about it and it will remain unread (at least at the start when no-one knows you’re there!).
- Social Media – Decide on your strategy for each platform. You might share something on Twitter twenty times over a number of days, which is fine as Twitter is a fast moving platform and often people are following thousands of others. Meaning your tweet will be one in a sea of many others. If you shared the same thing on Facebook twenty times people would think you had gone mad, as it is a much slower moving platform.
- Email – Create a mailing list early on in your blogging career, you never know where your blog will take you and it’s best to be prepared! It is also a great way to build community and drive traffic.
Maintain your blog
Looking after your blog is important. If your car needed oil you would put oil in; in a similar vein your blog needs to be backed up, protected from viruses, broken link free and kept up-to-date.
I hope this was helpful and that your blog goes from strength to strength.