14 steps to make your blog stand out

Hundreds of blogs start every day, how do you make sure your blog stands out? How do you rise above the masses to ensure your blog gets noticed by brands and PR companies? How do you become visible in the community?

 

14 steps to make your blog stand out

 

14 steps to make your blog stand out

 

  • Be authentic – Be yourself

Your readers will only connect with you and keep coming back if you show a real genuine personality. People buy into real people, so it’s so important to be authentic.

 

  • Use good pictures

Photography is becoming increasingly important to the success of a blog. That isn’t to say there aren’t exceptions, but in general good photography will help your blog to get noticed. Brands want to work with bloggers that can show their products off in the best light, so make sure your skills are up to scratch.

 

  • Write good content

Make sure you write quality posts.  Again it should be obvious, but all your posts should serve a purpose; share your family life, preserve your memories, solve a readers problem or provide a service, but they should do something. Before you hit publish think, who does this post help? Creating content that it is helpful will ensure people keep coming back.

 

  • Optimise your post for social networks

If the post is helpful in nature make sure it has a pinnable image (vertical with text). Work on your headlines to make sure they are attention grabbing and include your keywords. The coschedule headline analyser tool is really useful to help you create the perfect headline.

 

  • Create a round up post

Creating a post sharing your top 5 blog crushes or your favourite Instagram accounts, for example, can be a way of getting the attention of bloggers who you admire. They will often share your post too, but please make sure you do this in a genuine way.

 

  • Collaborations with other bloggers

Collaborations can help you become more immersed in the community. They can also give you a wonderful opportunity to learn from other bloggers and develop your skills.

 

  • Choose the right blog theme

This point partly ties in with the visuals comment above, but it’s more than just aesthetics; you need a theme that is attractive yes, but functional too. There are free themes, but for a small amount of money (mine was $50) you can purchase a theme that you can customise to a greater extent than with the free options.  If people come to your blog and have a tough time navigating, they won’t go away talking about you for the right reasons.

 

  • SEO your posts

People might stumble across your blog, but they are more likely to find it if you SEO your blog posts. Use keywords and a SEO plugin such as Yoast to make sure you are nailing your SEO.

 

  • Choose the right blog theme & design

Aesthetics are important. Your theme needs to be clear, easy to navigate and make sure you use a clear font. Avoid brightly coloured background and fussy fonts. Think clean and professional, but it doesn’t have to be boring and devoid of personality.

 

  • Post consistently

Whether you post every day or three times a week, readers will appreciate consistency. They want to know that when they visit your blog you will have added new content. Google also loves a blog that’s updated regularly.

 

  • Join in with the community

Get involved! Comment on other blogs, join in with social media conversations and linkys. Get to know your fellow bloggers and you will find an amazingly supportive community.

 

  • Guest post

If you guest posting on another blog or website you are exposing yourself to a wider audience, Some of these will then convert to readers of your blog.

 

  • Being featured

Some linkys and website feature posts by other bloggers, being featured highlights your blog to a wider community.

 

  • Make the move to self hosted

If you have a WordPress blog and you want to earn money you need to go self-hosted. You are not allowed to earn money with a free WP account. Going self-hosted also sends a signal that you are serious about your blog and you’re here to stay.

 

Getting your blog to stand out takes a lot of time and effort, but it’s so worth putting the promotion time in. If you follow these steps your blog will start to become known to the wider community in no time.

Until next time.. new

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14 comments on 14 steps to make your blog stand out

  1. An imperfect mum (Catie)
    August 19, 2016 at 6:57 am (1 year ago)

    I really need to get to grips with SEO as I don’t have a clue! Thanks for such an informative post #thelist

    Reply
  2. OddHogg
    August 19, 2016 at 10:01 am (1 year ago)

    Great post! I’ve just started working on making pinnable images – pinterest is my weak point! #thelist
    OddHogg recently posted…Breastfeeding with DiabetesMy Profile

    Reply
  3. Claire
    August 19, 2016 at 10:11 am (1 year ago)

    Great tips again! I’m working on my photography as my skills leave a lot to be desired! #thelist

    Reply
  4. Sarah | Digital Motherhood
    August 19, 2016 at 10:31 am (1 year ago)

    Good tips, it’s nice to see a list by a more experienced blogger and realise that I do most of these already! Phew! Still some new ideas to work on though 🙂

    Reply
  5. wendy
    August 20, 2016 at 9:01 am (1 year ago)

    Fab tips. I really need to work on my pinterest..I put zero effort into it and that’s why I have so few followers over there!xx #TheList

    Reply
  6. justsayingmum
    August 20, 2016 at 4:41 pm (1 year ago)

    really helpful tips – thank you. The use of good photography is crucial and I agree about the title – this is something I need to work on. I’m not self-hosted yet but think that I may need to do this in time.

    Reply
  7. Alana - Burnished Chaos
    August 21, 2016 at 9:18 pm (1 year ago)

    Great tips. I’m slowly working my way through them as a newbie. Really need to invest in a good camera!
    #TheList

    Reply
  8. Kate Eccles
    August 21, 2016 at 10:02 pm (1 year ago)

    Great tips for a new blogger, thank you! I don’t find there are enough hours in the day to keep on top of everything I want to do to improve my blog at the moment!#thelist

    Reply
  9. Cal at Family Makes
    August 21, 2016 at 10:41 pm (1 year ago)

    Great advice. I need to work on design and image, as well as posting more consistently. Lots of good tips for me, pinning for later! #TheList

    Reply

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